TAL has launched a new program that will provide insurance premium discounts to advice clients should they meet certain health requirements.
Niall McConville, TAL's general manager of retail distribution, said the health program – called TAL Health Sense: Fit for life – will offer a lifetime discount as a reward for clients thinking "sensibly about their health".
"We want advisers to be able to have meaningful conversations with their clients about the benefits of good health, and this offer provides an automatic discount of 7.5 per cent for clients who fit within a specific BMI range and up to 15 per cent with bundled products," Mr McConville said.
According to TAL, the program will continue to evolve with initiatives and other health metrics but will remain simple for clients to be encouraged and rewarded for good health.
"We've made this program simple because we know how complicated life is already. So clients don't need to sign up, pay, track or record to get access to the health sense discount. It is a policy for life and there is no need for annual check-ups," Mr McConville said.
TAL has also partnered with Paul Taylor, an executive performance coach at the Body-Brain Institute.
A former British navy aircrew officer and now exercise physiologist, nutritionist, neuroscientist and professor at the University of San Francisco, Mr Taylor will help advisers have conversations with their clients about leading a healthy lifestyle.
"Partnering with Paul Taylor will help us, and advisers, approach upcoming industry change with positivity and uncover new possibilities about what this industry can offer clients – such as conversations around health and lifestyle," Mr McConville said.
The insurer added that Mr Taylor will feature in upcoming roadshows across the country, designed to give advisers insight into embracing change and the benefits of holistic well-being.
"During the TAL Health Sense roadshow, Paul will help advisers understand how we can tackle the decisions that precede change. He also provides tools to make changes smaller and more manageable in order to achieve the desired outcome," Mr McConville said.